CFF’s founder, Norman Pater, is passionate about driving positive environmental change and supporting the global movement towards net-zero emissions. He is aware that urgent and meaningful actions to decarbonise society and improve the natural environment need to happen now.
Since meeting Al Gore in 2011, Norman has been searching for ways to reduce his own (and broader society’s) environmental footprint. He has been heavily informed by climate scientists and Project Drawdown in defining his action plans.
Norman’s focus is on these key initiatives:
Norman believes it is important to be impact invested to help fund positive change. He holds equity in a diverse variety of companies. In addition to the above, these include:
Norman tries to make a positive impact outside the boardroom also. This includes converting an inner-city warehouse into carbon-neutral commercial offices and commissioning a unique public art piece in the form of 7-metre-high solar PV flowers.
Norman is a keen cyclist, sailor, camper, kayaker, and kite-surfer.