Regen Farming News Sale EOI

Expressions of interest invited for purchase of Regen Farming News


There has never been a more exciting time to be part of the global food system.

Agriculture is changing rapidly to meet the dual challenges of feeding an ever-growing population and operating within the boundaries of our natural resources.

There is growing recognition that there is no industry on earth with greater potential to have a positive impact on climate change than agriculture. By regenerating the land, water cycles and human health, the move to earth-friendly farming can quite literally change the world.

This industry-wide transformation requires access to quality information, training, expertise, skilled labour, and support. That’s where Regen Farming News comes in.


Launched by the Carbon Farming Foundation (CFF) and Commonland in 2019, Regen Farming News (RFN) is an online hub bringing together the latest regenerative agriculture news, videos, podcasts, training, events, jobs, experts and businesses. With over 4,000 website users per month and an accompanying newsletter audience of over 2,500, it rapidly created an international community of committed change-makers.  

Revenue streams from job postings and business directory pages are embedded within the platform, and there is significant potential for building additional revenue through expanded reach and advertising.


CFF has now decided to focus its activities on the restoration of biodiverse corridors and to offer the RFN website, knowledge base and mailing list to a new owner. We therefore invite expressions of interest from suitably qualified organisations to acquire the RFN assets.


RFN assets include:           

·       Regen Farming News website front-end and back-end architecture

·       Subscriber list to North America/Canada and Australian/New Zealand readerships

·       Client details


Regen Farming News website
Regen Farming News EDM


User Services

·       Free training event listings

·       Paid directory listing page ($12.95 per month USD)

·       Paid job listing page ($89 USD)

·       Opportunity to subscribe to newsletters tailored to North America/Canada and Australia/New Zealand audiences.



The audience (as at 5/2/24) comprises:  

·       2,688 newsletter subscribers (North America – 2,222 and Australia/NZ – 1,393)

·       ~4,000 website users per month

·       ~5,878 website page views per month

·       15 job vacancies

·       64 directory members



·       20 news summaries per month

·       Fortnightly jobs & training bulletin for the North America audience

·       Fortnightly jobs & training for the Australia/NZ audience

·       Monthly news bulletin for both audiences



Technical Details

Front-end website:

Built with Angular framework.

Dynamic website


Back-end Admin Portal:

Custom built content management system (CMS) allowing website editors to add/edit colours, categorisation, logos and content.

Built on Amazon Web Services (AWS) and Ruby on Rails as coding language (structural changes require hard coding).



Currently distributed via MailChimp. 



Submit EOI

To express your interest in acquiring RFN, please provide the following information by 29 February 2024:

        Background information on your organisation

        Explanation of why RFN would be a useful addition to your organisation

        Indicative pricing: please indicate whether you would like to tender a purchase price, and whether that would be an upfront lump sum or via a payment schedule.



Please submit this information and any queries via email to To contact CFF to discuss the proposal, call 08 6835 1140

ACNC Registered Chasrity

As a registered not-for-profit, all profits that come into the organisation go back to helping Australian farmers grow carbon crops.